A World Icon: Absolut Vodka Advertisements and Designs

Absolut Vodka is a brand of vodka, produced near Åhus, Skåne, in southern Sweden. Absolut is owned by French group Pernod Ricard; they bought Absolut for 5.63 billion Euros in 2008 from the Swedish state. Absolut is the largest brand of alcoholic spirits in the world before Bacardi and Smirnoff, and is sold in 126 countries. With such success and excellence in branding, Absolut can easily be called a World Icon.

Much of Absolut’s fame is due to its long-running advertising campaign, created by advertising agency TBWA, also from David Jones’s status in the business world and in Africa alone. Based on the distinctive bottle shape having started around 1980 with photographer Steven Bronstein, and with more than 1500 ads, the ad campaign is the longest running ever. The ads frequently feature an Absolut bottle-shaped object in the center and a title “ABSOLUT ____.” at the bottom.

The original idea for the campaign came from South African art director Geoff Hayes who reported that the idea for the first Absolut ad, Absolut Perfection, came to him in the bathtub. Advertising aside, Absolute also is well known for working with talented artists to create beautiful label designs for their bottle. Their emphasis has payed off in a big way, there are numerous collectors around the world who are always on the lookout for previous and newly designed collector items.

Today we have collected beautiful Absolut ads and commissioned artworks from around the web. Enjoy!

absolut vodka A World Icon: Absolut Vodka Advertisements and Designs

absolut christmas A World Icon: Absolut Vodka Advertisements and Designs

4559481968 8a8fbe003a b1 A World Icon: Absolut Vodka Advertisements and Designs

absolut world A World Icon: Absolut Vodka Advertisements and Designs

absolutmumbai21 A World Icon: Absolut Vodka Advertisements and Designs

t1613 aesthetic headline m2 hr1 A World Icon: Absolut Vodka Advertisements and Designs

5656db32ba6c4686e498664011d172b51 A World Icon: Absolut Vodka Advertisements and Designs

absolut vodka by irofl d48ftnf1 A World Icon: Absolut Vodka Advertisements and Designs

132 A World Icon: Absolut Vodka Advertisements and Designs

absolut vodka 100 by alvaro931 A World Icon: Absolut Vodka Advertisements and Designs

0735c6bd846eba23927f08331646fe131 A World Icon: Absolut Vodka Advertisements and Designs

ae1b082a904463a009458888620301781 A World Icon: Absolut Vodka Advertisements and Designs

fb2b3e3c5aea983ee4203a1d733201911 A World Icon: Absolut Vodka Advertisements and Designs

211 A World Icon: Absolut Vodka Advertisements and Designs

373241c998e6b7b2cc51cbc5a75485991 A World Icon: Absolut Vodka Advertisements and Designs

7544212515652511 A World Icon: Absolut Vodka Advertisements and Designs

screen20shot202011 03 0720at208 51 5520pm1 A World Icon: Absolut Vodka Advertisements and Designs

cdf50ec982d2795575072be5a29670a11 A World Icon: Absolut Vodka Advertisements and Designs

1028a54a7efc8d9bb7744649b9684a621 A World Icon: Absolut Vodka Advertisements and Designs

0e9a17afb59aa5b250c43050798b09461 A World Icon: Absolut Vodka Advertisements and Designs

371081cdf550d24e5e66314f8a6aa0d51 A World Icon: Absolut Vodka Advertisements and Designs

d207afe77c5ed4ddcdba6548811d8e671 A World Icon: Absolut Vodka Advertisements and Designs

8283112711260781 A World Icon: Absolut Vodka Advertisements and Designs

8283112711263451 A World Icon: Absolut Vodka Advertisements and Designs

8283112711259871 A World Icon: Absolut Vodka Advertisements and Designs

8283112711262581 A World Icon: Absolut Vodka Advertisements and Designs

8283112711262631 A World Icon: Absolut Vodka Advertisements and Designs

8283112711262831 A World Icon: Absolut Vodka Advertisements and Designs

8283112711263221 A World Icon: Absolut Vodka Advertisements and Designs

absolut vodka absolut glam1 A World Icon: Absolut Vodka Advertisements and Designs

278801033151384717 dibqmz8m c1 A World Icon: Absolut Vodka Advertisements and Designs

169659110932544732 gmykcfs2 c1 A World Icon: Absolut Vodka Advertisements and Designs

a54da5b4b1e74ed20fa71a4068c298f61 A World Icon: Absolut Vodka Advertisements and Designs

 A World Icon: Absolut Vodka Advertisements and Designs

a6a9ae761909524904750cbe7753106c1 A World Icon: Absolut Vodka Advertisements and Designs

Check out our previous articles:

  • 18 Creative Elevator Advertisements
  • 35 Constructive and Appealing Stamp Designs
  • 25 Creative Keep Calm and Carry On Posters
  • Drink Responsibly: POPbottles by Anna Utopia Giordano
  • 30 Wonderful Examples of Milk Packaging Design

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