Renault: Grandma Hilda

Grandma Hilda couldn’t drive her old Renault 4 anymore because she was too scared. So she gave it away to a Renault Facebook fan who could guess where she left her keys. Every week she gave a tip to help the fans in finding the key. All this was brewed into a nice story to connect with the fans. Nostalgia and storytelling combined to excite in a fun way.

Company: Renault
Agency: Dorst & Lesser, Amsterdam
Country: The Netherlands The Netherlands

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